Paul Everitt
Founder & President, Flying is Living Inc.
Flying Is Living, Inc. is a Central Florida-based business advisory company helping small and medium-sized businesses identify opportunities for growth and improve their commercial performance.
Based in Daytona Beach, Florida, Flying Is Living, Inc. works with small businesses, organizations, and independent entrepreneurs throughout the United States and internationally.
Experience and Perspective
Over the past forty years, I’ve been involved in developing and operating businesses in Southern Africa and the United States, working across different industries and international markets, with a particular emphasis on developing marketing and sales programs that drive revenue growth.
One lesson has remained constant throughout my career: without sales, nothing else happens.
Yet business owners and managers can become so absorbed in daily operations that they lose sight of opportunities to attract new customers, strengthen existing relationships, and make better use of their resources.
Recognizing these opportunities is often easier for someone looking at the business from the outside.
Industry Experience
Much of my professional background has been in general aviation, particularly aircraft sales, marketing, and business development. I also have experience with marine-related projects, an industry that shares many characteristics with aviation, including specialized products, enthusiast communities, and relationship-driven sales.
These interests have led to the development of several specialized commercial projects, including branded merchandise programs, online storefronts, and industry-focused information services.
Through Flying Is Living, Inc., I bring together that experience with a practical, commercially focused approach to developing new business opportunities.
What I Do
I work with businesses, organizations, and independent entrepreneurs to turn promising ideas and overlooked opportunities into commercially viable projects.
These may involve developing new ways to reach customers, creating additional revenue streams, improving existing promotional activities, or building specialized products and services for particular markets.
Many of these projects begin with a simple observation: an opportunity that has been overlooked, an existing process that could work more effectively, or a new way to connect a business with its customers.
Rather than offering a broad range of conventional consulting services, I concentrate on identifying opportunities where I can contribute directly to developing a workable solution.
How I Work
I take a personal, straightforward approach to each project, beginning with an understanding of the client’s objectives, available resources, and commercial priorities.
Where I see a worthwhile opportunity, I explore how it might be developed into a practical, financially sensible project. Depending on its nature, I may undertake the work directly, collaborate with specialist providers, or recommend another approach.
I also offer short-term business advisory services to owners who would benefit from an experienced outside perspective on their sales, marketing, or business operations.
My focus is on projects with clear objectives, manageable scope, and the potential to deliver genuine commercial value.